In a major move poised to reshape the health and wellness landscape, Zinzino has officially completed its acquisition of Zurvita’s assets, a deal that promises to drive innovation and growth across the direct-selling industry. This acquisition follows a strategic partnership where Zinzino served as the debtor-in-possession (DIP) financier during Zurvita’s Chapter 11 bankruptcy proceedings.

A Vision for the Future

Zinzino stepped in with a bold DIP financing package of USD 4.5 million, setting the stage for a successful restructuring of Zurvita. Now, the companies have finalized an agreement that will see Zinzino purchasing Zurvita’s assets for USD 9.4 million—an amount that includes the initial DIP financing. In an exciting twist, USD 2.5 million of the purchase price will be settled through newly issued Zinzino shares, signaling strong confidence in this game-changing collaboration.

Moreover, the acquisition includes a performance-based earn-out structure, adding up to an additional USD 1.9 million, which will also be paid in Zinzino shares, further aligning both companies' interests and long-term growth strategies.

Expanding Reach, Unlocking Potential

Zurvita’s dynamic portfolio of health and wellness products, offered across the United States, Canada, and Mexico, will now be integrated into Zinzino’s ecosystem. This acquisition is more than just a financial transaction—it’s a gateway to a broader distribution network, valuable intellectual property, and key assets that will fuel Zinzino’s expansion into new markets.

Zurvita’s current annual sales of approximately USD 30 million are only the beginning. With Zinzino’s advanced, test-based product approach and its robust distributor network, the synergy between the two companies is expected to unleash substantial growth potential. Profitability will be further accelerated by optimizing Zinzino’s state-of-the-art technological platform and enhancing operational efficiencies.

A Strategic Step Toward the Future

This acquisition is in perfect alignment with Zinzino’s long-term vision for sustainable and profitable growth. It builds on previous strategic acquisitions, including VMA Life (2020), Enhanzz (2022), and Xelliss, while also complementing Zinzino’s ongoing partnership with ACN. With this latest move, Zinzino is not only expanding its product portfolio but also reinforcing its leadership in the personalized, test-based nutrition market.

"Personalized advice and tailored solutions are the future, not just in health and wellness."
– Dag Bergheim Pettersen, CEO of Zinzino

"Together, we bring decades of industry expertise and a shared vision to revolutionize the modern, personalized shopping experience through direct sales."
– Jay Shafer, CEO and co-founder of Zurvita

This acquisition is more than a transaction; it’s a commitment to shaping the future of personalized health and wellness, providing consumers with the tools they need to achieve their wellness goals in a truly customized way.

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A groundbreaking review in the medical journal Cureus, titled “Piezo Ion Channels and Their Association with Haptic Technology Use,” is shedding light on the future of touch-based interfaces. This study explores how Piezo ion channels—tiny, pressure-sensitive proteins—could revolutionize haptic technology, enhancing applications in virtual reality, robotics, and medical rehabilitation.

The Super Patch Company Leading the Charge

At the forefront of this innovation is The Super Patch Company, a Canadian wellness brand harnessing the science of Vibro-Tactile Technology (VTT). Their wearable patches integrate elements of mechanotransduction, the process where Piezo ion channels convert mechanical force into electrical signals, to enhance well-being and performance through skin interaction.

Piezo Ion Channels: The Science Behind Touch

Piezo ion channels, specifically Piezo1 and Piezo2, enable cells to sense mechanical stimuli, playing a crucial role in touch perception, balance, and even circulation. According to the Cureus review, leveraging these pathways is essential for advancing haptic interfaces—technology designed to simulate the sense of touch in digital environments.

How The Super Patch Company is Innovating

While research on commercial applications of Piezo ion channels is ongoing, The Super Patch Company is already bringing this science to consumers. Their VTT patches deliver subtle vibratory cues to stimulate natural body feedback systems, with potential benefits such as:

• Enhanced Stability & Balance – Supporting improved posture and coordination.
• Pain Management – Potential relief through targeted mechanotransduction.
• Accessibility & Convenience – Wearable tech that integrates seamlessly into daily life.

The Bigger Picture: Haptics and Everyday Life

From gaming and virtual reality to healthcare, haptic technology is increasingly recognized as a game-changer. The ability to replicate realistic touch sensations could lead to fully immersive digital experiences, while in medicine, haptic feedback may enhance rehabilitation for patients recovering from injuries or using prosthetics.

Looking Ahead

The Cureus review underscores the need for continued research into Piezo ion channels and their role in advanced haptic systems. Meanwhile, The Super Patch Company is leading the charge by turning theory into reality, offering products that may shape the future of wellness and performance enhancement.

About The Super Patch Company

Headquartered in Mississauga, Ontario, The Super Patch Company operates globally, with distribution centers in the US, UK, and Europe, and upcoming expansions in Turkey and South America. Their product lineup includes 13 unique patches aimed at optimizing pain relief, athletic performance, sleep quality, balance, mood, and more.

For more details,  Join the Super Patch!