In a major move poised to reshape the health and wellness landscape, Zinzino has officially completed its acquisition of Zurvita’s assets, a deal that promises to drive innovation and growth across the direct-selling industry. This acquisition follows a strategic partnership where Zinzino served as the debtor-in-possession (DIP) financier during Zurvita’s Chapter 11 bankruptcy proceedings.
A Vision for the Future
Zinzino stepped in with a bold DIP financing package of USD 4.5 million, setting the stage for a successful restructuring of Zurvita. Now, the companies have finalized an agreement that will see Zinzino purchasing Zurvita’s assets for USD 9.4 million—an amount that includes the initial DIP financing. In an exciting twist, USD 2.5 million of the purchase price will be settled through newly issued Zinzino shares, signaling strong confidence in this game-changing collaboration.
Moreover, the acquisition includes a performance-based earn-out structure, adding up to an additional USD 1.9 million, which will also be paid in Zinzino shares, further aligning both companies' interests and long-term growth strategies.
Expanding Reach, Unlocking Potential
Zurvita’s dynamic portfolio of health and wellness products, offered across the United States, Canada, and Mexico, will now be integrated into Zinzino’s ecosystem. This acquisition is more than just a financial transaction—it’s a gateway to a broader distribution network, valuable intellectual property, and key assets that will fuel Zinzino’s expansion into new markets.
Zurvita’s current annual sales of approximately USD 30 million are only the beginning. With Zinzino’s advanced, test-based product approach and its robust distributor network, the synergy between the two companies is expected to unleash substantial growth potential. Profitability will be further accelerated by optimizing Zinzino’s state-of-the-art technological platform and enhancing operational efficiencies.
A Strategic Step Toward the Future
This acquisition is in perfect alignment with Zinzino’s long-term vision for sustainable and profitable growth. It builds on previous strategic acquisitions, including VMA Life (2020), Enhanzz (2022), and Xelliss, while also complementing Zinzino’s ongoing partnership with ACN. With this latest move, Zinzino is not only expanding its product portfolio but also reinforcing its leadership in the personalized, test-based nutrition market.
"Personalized advice and tailored solutions are the future, not just in health and wellness."
– Dag Bergheim Pettersen, CEO of Zinzino
"Together, we bring decades of industry expertise and a shared vision to revolutionize the modern, personalized shopping experience through direct sales."
– Jay Shafer, CEO and co-founder of Zurvita
This acquisition is more than a transaction; it’s a commitment to shaping the future of personalized health and wellness, providing consumers with the tools they need to achieve their wellness goals in a truly customized way.
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